Our organization is growing and had the opportunity to have a local commercial play during the Super Bowl. We wanted to showcase both the caring nature of how we serve our communities and also our exciting growth.
My role in this video included ideation, choosing the music, choosing the voice actor, filming the timelapse, organizing the staff & actors, taking the cardiologist photo w/model heart, shooting additional b-roll and more.
When the local radio station changed their format away from news radio, our organization lost a monthly long-form interview show appearance in the process. Healthcare is full of complex topics, and we received feedback from our community when we were on the radio: it was evident we needed a solution.
A company offered to create a podcast for us – for over $300/month. After meeting with the company, it was clear there was opportunity for us to develop our own podcast without the high price tag. We partnered with our local radio station to create the Regional Health Update Podcast, launched in March 2022. We were able to produce podcasts for a much lower rate while supporting our local economy.
We distribute the podcasts through various channels including our website, social media and YouTube. My role included pitching the local radio station and creating the format, designing the logo, organizing guests, creating talking points to guide our programs, and more.
Our hospital was named Colorado’s only seven-time Top 100 Rural & Community Hospital. We needed a creative way to garner attention for this unique achievement. We invited our employees – whose hard work was the reason why we made this achievement – to smash a seven-shaped pinata in front of our cameras. Several people enjoyed smashing the seven, and their joy comes across on video. My role in this video was creative ideation, recording, music choice, and art direction.
BRAD WIERSMA 